PLAY



Landing Page Design Visual IdentityUser Experience Design



Context:

Instaheadshots is an AI-powered headshot platform that turns everyday selfies into professional, studio-quality headshots. While the product started as an individual experience, it had evolved into a broader offering for companies — with two distinct products under the same Companies umbrella. Teams, built for organisations with fewer than 100 people, offered a self-serve way to create consistent headshots across a team, with features like bulk generation, member invites and progress tracking. Enterprise, designed for organisations with 100+ people, came with a more high-touch experience, including additional admin support and custom branding across the web process.

In collaboration with Oorja Kapoor





The problem:

Instaheadshots had grown from an individual headshot tool into a platform serving companies of very different sizes — but the website hadn't grown with the product.
The problem was that both products were being communicated through a single Companies page. For a potential Teams customer, there was no clear distinction between the two, what they were getting, or whether they needed an enterprise-level sales conversation. Teams had its own product logic, but the page wasn't giving it a reason to exist on its own.

The brief, at its core:

Give Teams its own product story, and build a page that converts the right buyer and makes them feel in capable hands before they sign up.
















  *Old landing page*








Before wireframes, we mapped what a person actually feels when they arrive at a headshots product page for their company. This wasn't abstract there's a very specific anxiety profile for the person who buys this.
They're usually an office manager, an EA, or someone in HR. They're not buying for themselves. They're buying on behalf of forty people who will each have opinions.












We pulled competitive references - Framer, Linear, Notion's team pages, not because we were in the same product category, but because they'd solved the same communication problem: making a tool that an entire organisation uses feel trustworthy, fast, and worth the switch. What they did well was use dark backgrounds to make products feel exclusive and deliberate, lead with outcomes rather than feature lists, and keep the information hierarchy clean enough that a skimming buyer could still get the whole story.















Motion was designed to do more than add visual polish. Subtle transitions and interactive moments help explain how the Teams product works, making features feel tangible rather than abstract. Each interaction guides attention, simplifies complex information, and adds a little delight to the experience — keeping the page engaging without distracting from its primary goal: conversion.


















View more projects from Magic Studio(Instaheadshots)



Illustrtion System